1998
Founded Hengfa Light Industry and begin producing shoes for OEM customers
2000
Produced shoes on large scale for "Puma", "Diadora", "Fila" and "Kappa" for export outside China
2002
Started own brand "YELI" sports fashion footwear to target young adults
2003
Production volume increased from 4.0m to 5.8m pairs of shoes.
Added 3 additional production lines to increase capacity
2004-05
Commenced export of Yeli to Greece, UAE and Saudi Arabia
Further expand our production capacity with 6 new production lines
2006
Expanded our product range to include sports apparel.
"YELI" was awarded "Fujian Province Famous Brand"
2007
Added 2 new production lines in March & May - Total 8 lines
Listed on Main Board of SGX-ST on 18 July
2008
Advertising campaign with CCTV
Launched YELI accessories product line
Point of sales exceeded 2260
2009
Signed Fahrenheit as Celebrity Spokespersons
OEM for ZARA footwear in PRC
